Open + Honest Communication

We speak thoughtfully and respectfully. We realize the power of our words—and the power of their omission. We promise only what we’re certain to deliver and address hurdles head-on as they arise.

Focus

We steer relentlessly toward our company goals with our customers front of mind. Our focus is driven and constant with absolute purpose and passion.

Positive

We aim to set a positive tone and delight customers in all that we do. Our brand, vocabulary, products, marketing and communications have a positive, constructive purpose.

Uncomfortable

Innovation is rarely an accident. We challenge ourselves to reject complacency and try something unconventional, unusual—even uncomfortable. We encourage and embody a willingness to dream big and turn ideas into action.

Curious

Genuine curiosity put into action strengthens us as individuals, our business and our customer relationships. We ask questions of each other and of our customers, challenging our assumptions with what we discover.

Design

Intentional design and thoughtfulness permeates everything that we do. We are all architects of our company and ensure there is a common thread between our product, brand, ethics, values and culture making it easy, seamless and enjoyable to do business with us.